Tag Archives: McDonald’s

The use of technology in restaurants

By Che Baird Tim Hortons attracted attention—and created office debate—with news it would be making its annual Roll Up The Rim To Win contest more environmentally friendly. Changes included the campaign being primarily based online with disposable cups available for the first two weeks of the contest. Customers who used reusable cups had even more chances to win. Part of this strategy was to position the franchise as a sustainable brand. Elements of the contest…

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