Tag Archives: Vivian Ciampi

Ask the Experts: Leadership within a franchise

By Vivian M. Ciampi
Q: What misconceptions do first-time franchisees typically hold about leadership? Vivian says: Overall, it is typical for first-time franchisees—given they have bought into a business with a strong brand and demand in their local market—to underestimate the importance of paying attention to leadership.

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